The proper syntax for the description tag HTML is: <META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.”>
The proper syntax for the keyword tag HTML tag is: <META NAME=”Keywords” CONTENT=”Your keywords go here.”>
The description tag should have between 9 and 15 words with your main keywords placed at the beginning of the tag for prominence, try to include your keywords only once. Google no longer analyses the desription tag through its algorithm to determine rankings in the SERP’s, it only uses it as a description in the search engine results pages. Therefore for SEO and Google it’s not important. However if you do not include it on your page, Google will add random text from your home page as a description in the serach engine results pages, so my advice is include it!
The keywords tag is not used by Google and will not help in your search engine rankings, therefore only use it if you want to rank in Yahoo or MSN Etc…
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