The title tag is one of the most important factors in achieving high search engine rankings.
Always include the tag on every page in your site, always make sure that each title tag is unique and not duplicated. This tag should be the first in the head section of the html, it should have between 6 and 9 words. You can put your company name in it but remember that the first words in the tag will have the most weight and prominence, therefore put your main keywords or phrase first. Avoid stop words like to at the etc… these words will decrease the weight and prominence.
The title tags looks like this <title>Search Engine Optimisation Blog - SEO Google</title>.
Without a title tag you do not stand a chance of being ranked for competitive keywords, a title tag that is not optimised is useless and will give you no advantage in the algorithmic search engine like Google and Yahoo.
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