It has been noticed that on the 29 April 2008 there was a page rank update and backlink update in Google. The PR update is suggested to include changes upto December 2007. If you do not have the Google Toolbar installed on your browser, then it is possible to check your pagerank http://www.casseva.com/tools/page-rank-tool/.
For yall you SEO newbie’s, Page Rank(PR) is Google’s way of measuring the importance of a page only, it is not a measure for the entire site. Page rank is determined by the number of quality, relevant, themed sites that link to that page, Google class this as a vote for that page and rank it higher!
To increase your ranking keep an eye of your page rank, generally if your PR increases so will your ranking!
Backlinks are the single most important factor when it comes to a top listing in the Google SERP’s. Without backlinks you will stand no chance of having a top three listing.
It’s not enough however, to just have a small amount of irrelevant backlinks to you site, you need a lot and they have to be high quality. The higher the quality the higher the rank your site will get.
So first lets look at High Quality Backlinks:
They have to be one way links (non-reciprocal) and they have to come from sites with a high page rank. The site has to be relevant to your keyword topic and the page there coming from has to have no more than 20 backlinks. The site has to have your keyword in its title tag, description tag and keyword tag, it has to have your keword in a H1 tag and H2 tag(if possible) and the theme of the page must be relevant to your overall website topic (these procedures must be followed for optimum backlink quality).
Getting high quality backlinks is a very hard task and requires a lot time and money. Webmasters will not link to a site with little or no Page Rank, so already you are banging your head against a brick wall. If your site has good quality relevant content people will want to link to it. Do not embark on a paid backlinks campaign, Google are penalising heavily for this and it could cause you bigger problems in ranking.
My advice for high pr, high quality backlinks is this: Search the web for your major keywords, look at all the site’s in the first 6 pages, look at there PR make sure its above 3, then see if they have a blog or forum and try to post a good comment or article there. See if they have a links page, if they do and it requires a reciprocal link set up a new domain with your keyword in it, add some content and a links page and use that domain for your reciprocal links. This is called three way linking and gets around the usual Google recipocal problem.
There is no fast solution to gaining high quality backlinks just hard work and determination!
The proper syntax for the description tag HTML is: <META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.”>
The proper syntax for the keyword tag HTML tag is: <META NAME=”Keywords” CONTENT=”Your keywords go here.”>
The description tag should have between 9 and 15 words with your main keywords placed at the beginning of the tag for prominence, try to include your keywords only once. Google no longer analyses the desription tag through its algorithm to determine rankings in the SERP’s, it only uses it as a description in the search engine results pages. Therefore for SEO and Google it’s not important. However if you do not include it on your page, Google will add random text from your home page as a description in the serach engine results pages, so my advice is include it!
The keywords tag is not used by Google and will not help in your search engine rankings, therefore only use it if you want to rank in Yahoo or MSN Etc…
Over the coming weeks we will start publishing some SEO-tips which will help to get your site to the top for your major keywords. All the SEO advice given on this blog will be white hat (so no nasty stuff to get your site banned or penalised) and adhere to search engine best practises. In the meantime take a look at this cracking video I found.
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